Know Your Customer

Posted: July 20, 2010 in business, up for debate
Tags: , , ,

Miley Cyrus

Miley Cyrus’ newest album has ‘tanked’.

Ok, it hasn’t really tanked.

Miley’s first week’s sales were only 102,389. While that staggering sales number is about 101,000 more albums than your average band sells during their first week, it’s low for Miley – actually down 72% from her first album.

While Miley was once known for her bad acting and ‘Disney’ appearance, she’s changed her image so much that she’s losing her audience. According to the New York Times, it’s not even the parents that are ditching Miley’s sexy new act – it’s the preteens themselves. Check out the article here.

Money in the pockets of preteens is like gold. As soon as they have it, they’ll spend it. And if their parents approve, they’ll spend more. Why in the world would you move away from that? Regardless of what you create, if you have a million fans, why would you move away from them?

That would be like McDonald’s doing pizza. Oh wait…they did…and it failed…

Just goes to prove, once again, that you should stick to what you’re good at.

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Comments
  1. Amy Gilbert says:

    I can’t say that I disagree with you; however, sometimes I wonder if these artists/stars/celebrities earn their “nut” with those first productions (albums in this case), and then decide they don’t like that image anymore, and frankly don’t care if no one else likes it because they earned that “nut” that will pay for them to be “their real self” for the duration.

    Too many “”””””‘s?

  2. Jason says:

    I’m going down the road with Amy-

    I do agree when you have a market and you know what sells it’s best to stick to it. However, I don’t necessarily agree that it translate for ‘artists’ as well. Whether it’s for their benefit or not. At some point artists get older, wiser, new advice, hit puberty, get boobs, do drugs, start drinking and find that there are other ways to get attention. Obviously it’s not all good attention but some go down that road because they need to find themselves- in her case it seems that someone else found her and now she’s ready to do it on her own.

    With that said, she’ll probably see the bank account drain a little and realize there is a compromise. Maybe not. It may be all down hill from here. Teenagers change their minds at least 12 times daily… I think that’s a scientific fact. Right?

  3. […] the Original article Tags: […]

  4. Todd Pack says:

    I predict she’ll eventually go country. She’ll disappear from the pop charts for a while and come back as a country artist.

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